Discuss the Major Differences Between Owned, Earned, and Paid Media

question 8

Essay

Discuss the major differences between owned, earned, and paid media.
e.g., advertising). The company controls the content.

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Definitions:

Random Assignment

A method in experimental design where participants are allocated to different groups on a random basis to reduce bias and increase the validity of the results.

Construct Validity

The extent to which a test or instrument measures the theoretical construct it's intended to measure.

Experimenter Bias

The possibility that the experimenter’s knowledge of the condition a particular participant is in could affect her behavior toward the participant and thereby introduce a confounding variable to the independent variable manipulation.

Conceptual Replications

A method in scientific research where a study is conducted again with the same hypotheses but different methods or in different contexts to validate the original findings.