Each of the Following Is True of Direct Marketing Except

question 11

Multiple Choice

Each of the following is true of direct marketing except .

• A) it uses one or more media and can work at any location
• B) its activity is analyzed on a database
• C) it is intended primarily for offline sales
• D) it can be used to generate a sale, lead, or charitable donation

---

Definitions:

Indorsement

A signature or stamp placed on a document that confirms and details the signing authority's approval of the document.

Warranty Liability

The legal obligation of a seller to compensate the buyer for defects or issues with a product or service that were guaranteed against in a warranty.

Good Faith

Conducting oneself with honesty and sincerity without intending to defraud or deceive others.

Preprinted Promissory Note

A standardized, fill-in-the-blank form that evidences a promise to pay a specified amount of money to a named party under agreed terms.