What Are the Three Types of Pricing Strategies Marketers Can

question 11

Essay

What are the three types of pricing strategies marketers can employ both online and offline? Give an example of a Web site that uses each of these strategies.

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Definitions:

Units of Output

A measurement of production, quantifying the total goods or services produced by a company or industry.

Productive

Having the ability or capacity to produce a significant amount or result, especially regarding economic goods or services.

Complementary Factors

Complementary factors in economics refer to goods or inputs that are used together in production or consumption, where an increase in demand for one leads to an increase in demand for the other.

White-collar Employment

Jobs that typically involve professional, managerial, or administrative work, often in an office setting, as opposed to blue-collar jobs that involve manual labor.