Marketers Face New Challenges with the Advent of Streaming, On-Demand

question 13

Essay

Marketers face new challenges with the advent of streaming, on-demand, and other digital video recorders. What is the main challenge and what have companies like TIVO or Hulu done to alleviate some of the concerns of marketers?

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Definitions:

IRS Rule

A directive or regulation issued by the Internal Revenue Service that interprets and applies tax laws.

Statute Interpretation

The process by which courts analyze and determine the meaning of legislation passed by the legislature.

U.S. Supreme Court

The highest court in the United States, responsible for interpreting the Constitution and the ultimate arbiter of federal law including disputes between states and the federal government.

Adjudicate

The legal process by which a judge reviews evidence and argumentation, including legal reasoning set forth by opposing parties, to come to a decision which determines rights and obligations between the parties involved.