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Marketers Face New Challenges with the Advent of Streaming, On-Demand

question 13

Essay

Marketers face new challenges with the advent of streaming, on-demand, and other digital video recorders. What is the main challenge and what have companies like TIVO or Hulu done to alleviate some of the concerns of marketers?


Definitions:

Explicit Costs

Direct, out-of-pocket payments for resources employed in the production of goods or services, such as wages, rent, and materials.

Wages

Monetary compensation paid by an employer to an employee in exchange for work performed.

Total Loss

The situation in which the cost of repairing a damaged asset exceeds its value, or when an asset is completely destroyed or lost.

Firm

An organization or business entity engaged in commercial, industrial, or professional activities.

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