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Content Analysis
A research technique used to systematically analyze the content of communication materials, such as texts, books, websites, and media, to quantify patterns, themes, or biases.
Qualitative Research
A research method focused on understanding concepts, thoughts, or experiences through analysis of non-numerical data, such as interviews, observations, or text.
Participant Observation
Research method in which the researcher participates in an activity to observe and better understand the people involved and their perspectives.
Terminology
The set of specialized words or expressions used in a particular field or profession.
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