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Market failures
Audience Compliance
The extent to which an audience acts in accordance with the requests, guidelines, or directions provided by a communicator or message.
Negative Outcome
An unfavorable or adverse result stemming from a particular action or decision.
Routine Messages
Regular, everyday communications that convey standard information in a business or organizational context.
Digital Technology
Electronic tools, systems, devices, and resources that generate, store, or process data.
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