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A possible solution to the problems of external benefits is
Distribution Factors
The elements that influence the distribution of goods from manufacturers to consumers, including transportation, warehousing, and retail channels.
Marketing Concept
A philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.
Think Global
A business approach that considers the international implications of corporate decisions and strategies.
Consumer Wants
The desires or needs that drive individuals to purchase products or services.
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