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A situation in where the costs of an action are NOT fully borne by the two parties engaged in exchange is
Local Markets
Marketplaces within a specific geographical area where goods and services are sold and bought, with particular focus on the needs and preferences of the local community.
Differentiation Strategy
A business approach that involves offering unique products or services to stand out from competitors.
Strategic Objective
A specific goal that an organization aims to achieve as part of its broader strategy to fulfill its mission and vision.
Loyal Customers
Individuals who repeatedly purchase products or services from the same brand or company, often due to positive experiences or satisfaction.
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