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If Apple's iTunes Music Store increases its "fee" for its music downloads, the law of demand predicts that
Net Present Value
A valuation method used to estimate the attractiveness of an investment, by calculating the present value of expected future cash flows minus the initial investment cost.
Cash Flow
The overall volume of cash and cash-equivalents that are exchanged in and out of a business entity.
Timing
The selection of an optimal time or period for making an investment, launching a product, or executing a decision to maximize benefits or outcomes.
Capital Budgeting
The process of planning and evaluating investments in long-term assets, analyzing their expected cash flows and their impact on the company's financial future.
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