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Profit maximization requires that
Rational Choice Theory
A framework that assumes individuals act based on the rational evaluation of the costs and benefits of their actions to maximize personal advantage.
Dramaturgical Analysis
Views social interaction as a sort of play in which people present themselves so that they appear in the best possible light.
Erving Goffman
A sociologist and writer known for his work on symbolic interactionism and the study of social interactions in everyday life.
Status Set
The entire ensemble of statuses occupied by an individual.
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