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According to U.S. antitrust enforcement guidelines, a merger is likely to be challenged if
Total Revenue Line
A financial metric representing the total amount of money generated from sales before any expenses are subtracted.
Sales Mix
The proportion of different products or services that a company sells, representing the combination of sales that impacts overall profitability.
Total Profits
The sum of net income or net earnings of a company after all expenses, including taxes and costs, have been deducted from total revenue.
Contribution Margin Ratio
A financial metric that calculates the proportion of revenue that exceeds total variable costs, thus indicating how much revenue contributes to fixed costs and profits.
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