Ajax Corporation Has Just Started Advertising That There Are 16

question 215

Multiple Choice

Ajax Corporation has just started advertising that there are 16 ounces in every package. In reality the packages contain only 14 ounces. This misleading advertising

• A) is in violation of the Robinson-Patman Act.
• B) is exempt from the antitrust laws.
• C) could be subject to an investigation by the Federal Trade Commission.
• D) could be subject to an investigation by the Sherman Commission.

Understand the impact of personal selling on marketing channel members.

Identify various promotional strategies used by companies to enhance product visibility and appeal.

Gain knowledge on low-calorie product positioning and its target market identification.

Understand the basic functions and concepts of marketing.