-Use the Above Table

question 27

Multiple Choice

-Use the above table. If firms 3 and 4 merge, the four-firm concentration ratio will

• A) increase from 75 percent to 80 percent.
• B) increase from 60 percent to 75 percent.
• C) decrease from 75 percent to 60 percent.
• D) not change.

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Definitions:

Great Locations

Prime or advantageous physical positions for businesses, typically offering high visibility, accessibility, and customer traffic.

Proximity

The physical or psychological closeness between people, places, or things, often influencing interactions and communications.

Integrated CRM

A holistic approach to customer relationship management (CRM) that combines data and processes across all departments to provide a unified customer experience.

Seamless Customer Experience

A cohesive, consistent interaction across multiple channels and touchpoints that a customer has with a brand, minimizing friction and maximizing satisfaction.