The Network Effect in the TV Broadcasting Industry Results in

question 26

Multiple Choice

The network effect in the TV broadcasting industry results in

• A) a positive market feedback between the number of advertisers and the size of TV audience.
• B) a negative market feedback between the number of advertisers and the size of TV audience.
• C) a positive market feedback between the number of advertisers and the number of TV channels.
• D) a negative market feedback between the number of advertisers and the number of TV channels.

Understand the relationship and inconsistencies between attitudes and behaviors.

Recognize the concepts and implications of cognitive dissonance theory.

Appreciate the role of social and cultural influences on attitude-behavior consistency.

Identify strategies for predicting and improving attitude-behavior consistency.

---

Definitions:

G.I. Bill

Enacted in 1944, a law that provided various benefits to returning World War II veterans, including educational grants and loan guaranties for homes.

FHA Loans

Mortgages insured by the Federal Housing Administration, designed to help borrowers obtain homes by lowering some of the costs of their mortgage loans.

Baby Boom

The significant increase in the birth rate observed in various countries, particularly in the United States, following World War II, from approximately 1946 to 1964.

Suburban Developments

Residential areas situated on the outskirts of major cities that are characterized by lower population density, distinct neighborhoods, and often, a greater emphasis on community.