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Which of the following statements is generally TRUE about information products?
Brand Equity
The value and strength of a brand that arises from consumer recognition, preference, and loyalty, influencing business performance and market share.
Social Phenomena
Events or behaviors that occur within society, influenced by cultural, social, or societal factors.
Viral Marketing
A marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means like the internet or email.
Aesthetic Features
Attributes of a product, space, or design that contribute to its beauty, artistic quality, or overall visual appeal.
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