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When Crest claims that its toothpaste product whitens teeth more than the products of its competitors, Crest is practicing
Emotional Intelligence
The ability to recognize, understand, and manage one's own emotions as well as the emotions of others.
Weak Hierarchy
An organizational structure where there are fewer levels of middle management between staff and executives, leading to a more flexible and less formal decision-making process.
Flexible Hierarchy
Flexible Hierarchy describes an organizational structure that allows for more fluid and adaptable roles and levels of authority, compared to traditional, rigid hierarchies.
Needs
Fundamental requirements or necessities for human beings to achieve a basic level of well-being, including physiological, safety, love/belonging, esteem, and self-actualization.
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