The Brand Name of a Firm

question 279

Multiple Choice

The brand name of a firm

• A) has nothing to do with the profitability of a firm.
• B) has been considered irrelevant by economists since profits for a monopolistic competitive firm are zero in the long-run.
• C) relates to consumers' perception of product differentiation and to the market value of a firm.
• D) is important in the short-run but not in the long-run.

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