The Advertisement Approach That Allows a Consumer to Follow Up

question 149

Multiple Choice

The advertisement approach that allows a consumer to follow up directly to an advertising message is known as

• A) direct marketing.
• B) mass marketing.
• C) indirect marketing.
• D) interactive marketing.

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Definitions:

Parameter

A numerical characteristic or measure that describes and summarizes a whole population.

Statistic

is a single measure, calculated from sample data, used to infer or describe properties of a population.

Significance Level

A threshold for determining whether a statistical result is considered statistically significant, usually denoted by alpha (α).

Statistical Inference

The process of drawing conclusions about population parameters based on data from a sample.