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Marginal Cost Pricing for an Information Product

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Marginal cost pricing for an information product


Definitions:

Bottom-Up

An approach to process information by starting with the specifics and then building up to a complete understanding.

Top-Down

An approach or process that is initiated from the higher levels of a hierarchy and carried through to the lower levels, often in decision-making or processing information.

Perceptual Set

A psychological framework that predisposes individuals to perceive information in a particular way based on their expectations, emotions, and experiences.

Influenced

The capacity to have an effect on the character, development, or behavior of someone or something.

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