McDonald's Is a Fast-Food Restaurant Chain

question 20

Multiple Choice

McDonald's is a fast-food restaurant chain. Which of the following would be a long-run decision for McDonald's?

• A) open a new restaurant in a city
• B) hire one more worker in a restaurant location
• C) supply more hamburgers in one restaurant
• D) replace the manager of a restaurant

Recognize the impact of age on consumer identity and its relevance in marketing.

Understand the concept of age cohorts and their relevance in market segmentation.

Identify the unique characteristics and marketing considerations for each major age cohort including baby boomers, seniors, and teens.

Design and evaluate scales and measures relevant to consumer behavior studies.

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Definitions:

Semiannual Coupon

A fixed income security feature that represents the payment of interest to bondholders twice a year.

Par Value

The nominal or face value assigned to a security by the issuer, which may differ from its market value.

Semiannual Coupon

A bond or other fixed-income security that pays interest to the holder every six months.

Interest Rate

The price, in terms of a percentage of the principal, that a borrower needs to pay a lender to utilize their financial resources.