Examlex
Which of the following statements about "inside information" is FALSE?
Private Branding
The strategy of a retailer selling products under its own trademark or brand name rather than the brand of the manufacturer, to increase profitability and customer loyalty.
Manufacturer Branding
The process by which a manufacturer markets and sells a product under its own brand name, rather than under a retailer or other company's brand.
Generic Branding
Marketing strategy in which products are not branded and are sold without a brand name, often at lower prices.
Mixed Branding
A marketing approach in which a company advertises products under both its brand and a reseller's brand, targeting a market segment different from its original audience.
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