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A firm that is NOT maximizing profits
Instrumental Conditioning
A learning process wherein behavior is modified by the consequences of the behavior, with reinforcement used to increase desirable behaviors and punishment to decrease undesirable ones.
Classical Conditioning
The process of acquiring knowledge by forming connections between a stimulus found in the surroundings and one that arises on its own, which leads to the development of a learned reaction.
Reinforcement
In behavioral psychology, a process that increases the likelihood of a behavior by applying a stimulus after the behavior is exhibited.
Reinforcers
Stimuli that, when presented after a behavior, increase the likelihood of that behavior being repeated.
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