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If You Want a Say in the Management of a Corporation

question 77

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If you want a say in the management of a corporation, you should buy

Identify the influence of reference groups on consumer attitudes and behaviors.
Understand the sources and types of information used in consumer decision-making processes.
Differentiate between types of consumer needs (functional, safety, psychological) and their influence on purchasing decisions.
Comprehend the concept of need recognition and its impact on consumer behavior.

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