The Price of a Large Pepperoni Pizza Used to Be

question 406

Multiple Choice

The price of a large pepperoni pizza used to be $12, but this week the price rose to $18. With a budget of just $28, you can't afford as many pizzas at the higher price. This change in consumer behavior reflects the

• A) real income effect.
• B) substitution effect.
• C) nominal income effect.
• D) concept of diminishing marginal utility.

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Definitions:

Discount Rate

The Discount Rate is the interest rate that the Federal Reserve charges commercial banks for overnight loans. It influences liquidity and borrowing costs in the banking system.

WACC

Weighted Average Cost of Capital; a calculation of a firm's capital costs, weighted according to the proportion of equity and debt in the firm's capital structure.

Negative Net Present Value

An indication that the projected earnings (discounted back to present value) of an investment will be less than the initial investment cost.

Competitor's Cost

The expenses incurred by industry rivals, which can influence competitive pricing strategies.