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If marginal utility is zero, total utility is
Positive Emotions
Feelings that are generally beneficial for well-being and happiness, such as joy, gratitude, and love.
Negative Reinforcement
A process in behavior modification where the removal of an undesirable outcome strengthens a behavior.
Punishment
A process in behavior modification that involves presenting an adverse event or outcome in order to decrease the likelihood of a behavior recurring.
Biologically Primed
Innately equipped or predisposed by biology to learn certain behaviors or develop certain physical or psychological traits.
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