-Refer to the Above Table

question 324

Multiple Choice

-Refer to the above table. If the price of a movie download is $2 and the price of an apple pie is $5 and the consumer has $33, the rational consumer will purchase

• A) 2 movies and 2 apple pies.
• B) 2 movies and 3 apple pies.
• C) 5 movies and 6 apple pies.
• D) 4 movies and 5 apple pies.

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Definitions:

Empathy

The ability to understand and share the feelings of another, essential in building effective interpersonal relationships and crucial in service-oriented industries for understanding customer needs.

Tangibles

Physical items or goods that can be seen, touched, and possessed, as opposed to services or digital products.

Knowledge Gap

A type of service gap; reflects the difference between customers’ expectations and the firm’s perception of those expectations.

Service Standards

Benchmarks for the quality of customer service that organizations aim to meet or exceed in their operations.