Dillon Is Undecided About Whether to Eat at a Restaurant

question 110

Multiple Choice

Dillon is undecided about whether to eat at a restaurant or to order pizza at home. He then obtains a coupon for 10 percent off at the restaurant and decides to go there to eat. This is an example of

• A) someone using criteria other than price to make a consumption decision.
• B) a lower price leading a consumer to substitute more of the less expensive good for the relatively more expensive good.
• C) a lower price leading a consumer to buy more of a good because of the income effect.
• D) a consumer making a decision irrationally.

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Definitions:

Surveys

A method of gathering information from a sample of people, traditionally using a questionnaire, to explore opinions, behaviors, or characteristics.

Experiments

Controlled procedures carried out to investigate the effect of a variable on a particular system.

Structured Survey

A research tool consisting of a series of questions with a set format, used to collect quantifiable data on specific topics from a target audience.

College Professors

Educators at higher education institutions responsible for teaching, research, and mentorship in their fields of expertise.