Which Is the Best Example of an Intangible Good

question 188

Multiple Choice

Which is the best example of an intangible good?

• A) the car you dream of owning but cannot afford
• B) the suit you hope will make a good impression when you go on job interviews
• C) the textbook study guide you hope will prepare you to perform well on examinations
• D) the advice and expertise provided by the music store clerk who sold you that CD

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Definitions:

Cognitive Dissonance Theory

The theory that we act to reduce the discomfort (dissonance) we feel when two of our thoughts (cognitions) are inconsistent. For example, when we become aware that our attitudes and our actions clash, we can reduce the resulting dissonance by changing our attitudes.

Leon Festinger

A psychologist best known for his theory of cognitive dissonance, which describes the discomfort experienced when holding conflicting ideas or beliefs.

Fritz Heider

A psychologist known for his work in the development of attribution theory, which tries to explain how people evaluate the causes of others' behavior.

Phillip Zimbardo

An American psychologist best known for his controversial Stanford Prison Experiment, exploring the effects of perceived power and environment on human behavior.