Steve and Karen Decide to Watch a Movie on Netflix

question 184

Multiple Choice

Steve and Karen decide to watch a movie on Netflix using a promotion code so they do not need to pay for that movie. We know that

• A) both bear the same opportunity cost because they are seeing the same thing.
• B) both bear the same opportunity cost because the tickets have the same face value.
• C) both bear an opportunity cost that depends on what each person is giving up to watch the movie.
• D) neither bears an opportunity cost since neither needs to pay for the movie.

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Definitions:

Social Persona

The public identity an individual projects in social environments, including social media, shaped by their communications, behavior, and choices.

Activation Tool

A strategy or device used to engage consumers, often encouraging interaction or participation with a brand or campaign.

Social Persona

A constructed identity or role that an individual presents in social contexts or online platforms, often curated to fit into certain social norms or expectations.

Humanizing

The process of making technology, brands, or products relate more closely to human emotions, characteristics, or experiences.