When the Gizmo Company Could Sell a Gizmo for $10

question 267

Multiple Choice

When the Gizmo Company could sell a gizmo for $10, it produced 2,500 per month. More recently, the price of a gizmo has fallen to $9 and so Gizmo is only producing 2,000 units per month. What is the price elasticity of supply for gizmos?

• A) 0.47
• B) -0.47
• C) -2.11
• D) 2.11

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Definitions:

Variable Costs

Expenses that change in proportion to the level of production or sales activity, such as materials and direct labor.

Perishable Seats

Refers to seats in service industries (like airlines or event management) that cannot be sold after a certain time, leading to potential revenue loss.

Yield Management

A variable pricing strategy based on understanding, anticipating, and influencing consumer behavior to maximize revenue or profits, especially in airline and hotel industries.

Aggregate Planning

A process in operations management aimed at determining optimal production levels, inventory levels, and workforce levels, to meet predicted demand over a medium-term horizon.