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A key implication of the policy irrelevance proposition is that
Brand
The identity, including the name, symbol, or design, that distinguishes a product or company from its competitors in the eyes of the customer.
Projective Technique
A psychological methodology used to uncover people’s true opinions and feelings by having them project these onto an ambiguous task or stimuli.
Express Themselves
The act of conveying thoughts, feelings, or ideas through various means, such as speech, writing, or art.
Unwilling
Not ready, eager, or prepared to do something.
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