Examlex
Which one of the following statements is TRUE?
External Search
External search involves seeking product information from sources outside the individual, such as friends, family, advertisements, or consumer reviews, especially when making purchasing decisions.
Wrong Purchase Decision
An incorrect decision made by consumers when buying a product or service, usually leading to regret or dissatisfaction.
Past Experience
Refers to the knowledge or skills gained from previous involvement or exposure to events.
Cognitive Search
The process by which individuals use their mental capabilities to actively seek out and process information relevant to their needs or inquiries.
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