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-Refer to the above figure. The figure represents the consumption function for a consumer. Point D represents
Zone of Tolerance
refers to the range within which customers are willing to accept variations in service delivery and still be satisfied.
Service Quality
The measurement of how well a delivered service matches the customer's expectations.
Trained Guides
Individuals who have received specialized instruction and certification to lead others, often in outdoor, historical, or educational settings, providing safe and informative experiences.
Perishable
Items, especially foodstuffs, that have a short lifespan or shelf life and can quickly deteriorate or lose quality.
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