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One reason that the aggregate demand curve slopes downward is because
Store Lighting
The strategic use of illumination in retail environments to influence mood, behavior, and purchasing decisions.
Physical Store Characteristics
Features and attributes specific to brick-and-mortar retail environments that influence consumer perceptions and behaviors.
Online Shopping Tools
Digital solutions or services designed to enhance the consumer's e-commerce experience, ranging from comparison tools, virtual try-ons, to customer reviews.
Social Shopping
Refers to the use of social network platforms to share, recommend, and discuss products before making a purchase decision.
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