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When using the Calgary Family Assessment Model (CFAM) , it is important to know that:
Ad Campaign
A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication.
Injury To Reputation
Harm caused to a person's or entity's good name, professional standing, or respect in the community, often due to false statements or actions.
Competing Software
Software products that offer similar features and are in direct competition with one another in the marketplace.
Conversion
The unauthorized act of taking or using someone else's property as one's own, infringing on the rightful owner's rights.
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