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Assimilation and accommodation are usually in balance, or equilibrium.
Market Penetration
The extent to which a product or service is recognized and purchased by customers in a particular market.
Product Development
Product Development involves refining and enhancing an existing product's features or developing new products to meet market demand or take advantage of market opportunities.
Market Development
A growth strategy where a company seeks to sell its current products in new markets or new segments of existing markets.
Growth Strategy
A growth strategy is a plan of action designed to increase the size and scope of a business, by expanding its market reach, product portfolio, or operations.
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