Basic Emotions Consist of a Subjective Feeling, an Overt Behaviour

question 31

Multiple Choice

Basic emotions consist of a subjective feeling, an overt behaviour, and

• A)a physiological change.
• B)an evaluative component.
• C)a cultural-specific expression.
• D)an advanced cognitive component.

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Definitions:

Reminder Advertising

A marketing strategy employed to keep a brand or product in the public's mind, reminding previous and potential customers of its existence.

Cause-Related Marketing

Commercial activity in which businesses and charities form a partnership to market an image, a product, or a service for their mutual benefit; a type of promotional campaign.

Reminder Advertising

Advertising aimed at keeping the brand name in front of consumers, without necessarily aiming for immediate sales.

Puffery

The legal exaggeration of praise, stopping just short of deception, lavished on a product.