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Cultures differ in terms of:
Psychological Principles
Psychological principles refer to fundamental theories and established facts derived from psychology that explain and predict behaviors and mental processes.
Social Behaviors
Actions and reactions of individuals or groups in response to external or internal stimuli, influenced by cultural, social, and psychological factors.
George Homans
An influential American sociologist known for developing social exchange theory, which explains social change and stability as a process of negotiated exchanges between parties.
Desirable Rewards
Refers to benefits or incentives that are sought after by individuals or groups in various contexts, such as workplaces, social settings, or educational environments.
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