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The maximin criterion finds the best possible payoff for each alternative and then chooses the alternative that yields the maximum payoff.
Purchasing Process
A series of steps followed by an organization or individual to acquire goods or services, including selection, ordering, and payment.
Emotional Appeals
Strategies used in communication that aim to elicit an emotional response from the audience to persuade or convince them.
Logical Appeals
Persuasive strategies that use reasoning, facts, and evidence to convince an audience of an argument's validity.
Persuasive Claims
Statements designed to convince or influence others to adopt a particular viewpoint or take a specific action.
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