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The manufacturer of a light fixture believes that the dollars spent on advertising,the price of the fixture,and the number of retail stores selling the fixture in a particular month,influence the light fixture sales.The manufacturer randomly selects 10 months and collects the following data: The sales are in thousands of units per month,the advertising is given in hundreds of dollars per month,and the price is the unit retail price for the particular month.Using MINITAB,the following computer output is obtained.
The regression equation is
Sales = 31.0 + 0.820 Advertising - 0.325 Price + 1.84 Stores S = 5.465 R - Sq = 96.7% R - Sq(adj)= 95.0%
Analysis of Variance
Based on the multiple regression model given above,the point estimate of the monthly light fixture sales corresponding to second sample data is 49.82 or 49,820 units.This point estimate is calculated based on the assumption that the company spends $4000 on advertising,the price of the fixture is $60 and the fixture is being sold at 3 retail stores.Additional information related to this point estimate is given below.
Determine the 95% interval for 1 (beta coefficient for the advertising variable).
Classical Conditioning
A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.
Repression
A defense mechanism in psychoanalytic theory where unpleasant or traumatic memories are unconsciously excluded from conscious thought.
Decay
The process of gradual deterioration or the breakdown of organic matter, or, in terms of memory, the fading of information over time when it is not actively maintained or rehearsed.
Retrieval
The process of getting information out of memory storage and back into conscious awareness.
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