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Experimental data is collected so that the values of the dependent variables are set before the values of the independent variable are observed.
Internal and External
Refers to factors or influences within an organization (internal) and outside influences affecting an organization (external).
Unsatisfied Need
A consumer demand or desire that has not been fulfilled by existing products or services in the market.
Functional Needs
The specific requirements that consumers are looking to fulfill with a product or service.
Psychological Needs
Emotional or mental necessities that are essential for mental health and well-being, such as the need for love, esteem, or self-actualization.
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