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In testing the difference between the means of two independent populations,if neither population is normally distributed,then the sampling distribution of the difference in means will be approximately normal provided that the sum of the sample sizes obtained from the two populations are at least 30.
Purchase Stage
A phase in the buying process that involves the actual acquisition of a product or service by a consumer or organization.
Consumer Journey
The complete path a consumer travels through from awareness to purchase and loyalty, including all interactions with a brand or product.
Product Sampling
involves providing potential customers with a sample of a product free of charge in order to introduce the product and encourage purchases.
Direct Marketing
A type of advertising strategy that involves sending promotional materials directly to potential customers through mail, email, or other channels, without intermediary media.
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