Examlex
Why do we study the global competitive environment?
Strategic Planning
The process of defining a company's direction and making decisions on allocating resources to pursue this direction.
Competitive Intelligence
The gathering and analysis of information about competitors, market trends, and other external factors affecting a business's competitive position.
Globalization and Localization
The balance between adapting business practices to local cultures and markets (localization) while leveraging global trends and economies of scale (globalization).
Scenario-Based Analysis
A method of planning that uses hypothetical situations to anticipate potential challenges and devise strategic responses.
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