Examlex
Consumer surplus is
Buyer's Remorse
A sense of regret or guilt after making a purchase, typically because the product does not meet expectations or the purchase is considered unnecessary.
Marketer
A professional involved in the promotion and selling of products or services, often focused on creating strategies to increase market share.
Unplanned Purchases
Purchases made in a retail outlet that are different from those the consumer planned prior to entering the store.
Retail Outlet
A physical or digital store through which goods or services are sold directly to consumers.
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