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It always rains about an hour after you finish washing your car. Concluding that washing your car caused it to rain is an example of the
Internal Secondary Data
Data that has been collected within the organization for a purpose other than the current need but can be used for analysis in decision-making.
Marketing Decisions
Refers to choices made by a company regarding the promotion, pricing, distribution, and development of products or services.
Financial Statements
Compiled official records that detail the financial activities and condition of a business, organization, or individual, including income statement, balance sheet, and cash flow statement.
Marketing Outcome Data
The results and metrics that are collected to assess the effectiveness and success of marketing activities.
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