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What Is the Purpose of the Closing Process

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What is the purpose of the closing process?


Definitions:

Purchase Decision Process

The stages a consumer goes through before, during, and after buying a product, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Consumer Expectations

The beliefs or standards that customers hold regarding the performance or qualities of products or services they purchase.

Evaluative Criteria

The standards or benchmarks customers use to judge the features or performance of a product or service.

Reusable Water Bottle

A reusable water bottle is an environmentally friendly alternative to single-use plastic bottles, designed for repeated use in carrying water and other beverages.

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