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If a bank discounts a note,then the borrower needs to only pay the cash received and not the face value of the note.
Demographic
Statistical data relating to the population and the particular groups within it, often used for targeted marketing or policy making.
Behavioural
Relating to the actions or reactions of an individual or group in response to external or internal stimuli.
Psychographic
Relates to the study of personalities, values, opinions, attitudes, interests, and lifestyles of individuals or groups.
Environmental Influence
The impact that surrounding conditions can have on individuals' behavior, decisions, and health.
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