Use Rizwi Corporation's List of Accounts at December 31,2014 to Answer

question 17

Multiple Choice

Use Rizwi Corporation's list of accounts at December 31,2014 to answer the following question. What is Rizwi Corp.'s current ratio?

• A)0.48 to 1
• B)2.00 to 1
• C)2.55 to 1
• D)2.86 to 1

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Definitions:

Centralized Marketing Structures

Organizational layouts where decision-making and marketing activities are concentrated in a single or few locations, often at the headquarters.

Operational Excellence

an element of organizational leadership that stresses the application of a variety of principles, systems, and tools toward the sustainable improvement of key performance metrics.

Customer Intimacy

A business strategy focusing on personalizing service and building close relationships with customers to meet their specific needs.

Marketing Implementation

The process of executing a marketing plan, turning strategies and plans into marketing actions to accomplish strategic marketing objectives.