Which One of the Following Statements Is True

question 21

Multiple Choice

Which one of the following statements is true?

• A)The two primary sources of financing available to corporations are borrowed funds and funds invested by owners.
• B)Financing activities involve the acquisition of property,plant and equipment.
• C)Borrowed funds are a more permanent source of financing than funds invested by owners.
• D)Investing activities involve the selling of products or services and the incurring of expenses related to selling these products and services.

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Definitions:

Brand Equity

The value and strength of a brand in the marketplace, based on consumer perceptions, recognition, and loyalty.

Financial Valuation

The process of determining the economic value of a company, brand, or asset, based on its ability to generate future income.

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A global brand equity platform that provides insights and research on brand valuation and performance.

Brand Scorecard

A strategic management tool used to monitor, measure, and manage a brand's performance against predetermined goals or benchmarks.